Brand values have a direct impact on logo styles a serious and professional brand will want a different type of logo than a more playful and casual brand. Brand personalityīusiness information also encompasses branding and brand personality. Sharing all key information including goals and ambitions with your designer can help them understand who you are and what you’re trying to accomplish as a business. For example, if you use only organic materials, that might inspire your designer to incorporate a naturalistic visual style into your logo-but only if you openly communicate how your business works. It helps to explain some basic information about your company like name and industry, but also some insider details like manufacturing methods, where you source your products/materials, etc. Getting across that information to the designer is key to creating a logo design brief that best represents your brand.
Everything from product and target audience to values and goalsĪ designer needs to understand how a company works, who they’re speaking to and what their values are. Naturally, this includes the basics like the company name, industry, slogan and location, but there’s more to it than that. 3 steps to the perfect logo design briefįirst and foremost, your logo design brief should include the fundamentals about your business.
So to make sure you don’t miss a thing, here are the 3 steps to creating the perfect logo design brief. There are no requirements to how much or how little information a logo design brief needs, but the more details you include, the closer the designer will come to your vision. Sometimes they’re just a compilation of notes and ideas, other times they contain minute details like specific color shades or rough sketches-the most important thing is that the point is conveyed clearly and all the information is there. Logo design briefs come in many different forms. It’s written or filled in by the business, owner or company and handed over to the designer so they know precisely what kind of logo to make. What is a logo design brief?Ī logo design brief is a document containing all the significant details about the logo design project.
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Tricky waters, indeed.To learn more about the entire logo design process-from writing the perfect brief for your logo design, to reviewing your drafts and how to ensure a smooth handover-hear from Robyn in the video above. And to ask the question: How do we turn more of them to the world’s benefit?įor the inaugural topic, Fast Company gave us GMOs. The intent of REBRAND is to point out that, whatever their angle, these shifts can have a real impact. Gambling has become “Gaming.” Junk Bonds re-skinned as “High-Yield.” PFAS are increasingly known, much more memorably, as “Forever Chemicals.” And the Patagonian Toothfish on your menu is now the far more appealing “Chilean Sea Bass - fresh from the clear, icy cold waters off the coast.” These transformations happen all the time, often quietly, and with ambitions that are questionable as frequently as they are helpful. Recasting it to play a more meaningful role in building the futures we all hope to see. The concept? For each upcoming print issue, take something that desperately needs a transformation and reimagine it new strategy, new story, new name, new identity. This spring, Fast Company invited us to help launch a new feature series–REBRAND. IIT Institute of Design Named Rebrand of the Year by DesignWeek If you haven’t already, there’s still time to submit your work for Farbod and company to take a look. He hits it out of the park for us week in and week out and, now, he has a new gig…įarbod is joining the remarkable jury at this year’s Brand Impact Awards, including our good friends Lisa Smith, Kwame Taylor-Hayford and Liza Enebeis. He co-owns and operates his own record label. He’s worked with the likes of Sony, A24 and Coca Cola. It can be for anything from nailing a key presentation to untangling a knotty problem to bringing the best energy to the office.ĬOLLINS Design Director Farbod Kokabi just three-peated.įarbod has impeccable taste, a contagious imagination, an outsized heart for his craft and colleagues, and easily, easily, the best hair game around.
The Bouquet is an honor handed off to the most deserving team member from last week’s recipient. One of our favorite traditions rolls around each Monday.Īt noon, the whole crew piles into Zoom from New York, San Francisco, Boulder, London, Hawaii and Woods Hole to chat, share updates and, most importantly, pass The Bouquet.
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